The Program of Film &Television Animation is set up to help its students to develop the requiredmoral and professional ethics. Through learning in the Program, students willbe able to develop their comprehensive ability to work independently in thefields of conducting market research, project design and management, showoriginality and preparation, display and release of projects. The Program of Film& Television Animation boasts a team of teachers who are very capable ofprofessional practice, have abundant experience of working in enterprises andexercise effective guidance in developing students’ practical professionalexpertise. The core courses of theProgram of Film & Television Animation include “Design Color , DesignSketch, Graphic Research, Photography Research (Photoshop、Coreldraw, Flash, Fireworks, AutoCAD,dream weaver, 3DMAX7.0, sketchUP), literature and English” and some otherrelevant practical training courses. In addition, the Program also demands itsstudents to take such courses as “Advertisement Planning, Culture BrandMarketing, Management & Planning of Designing, Designing of Conferences& Exhibitions, CIS Design, Chinese Calligraphy, Ink Art, Contemporary Art& Painting, Music Appreciation, Literature Appreciation, Modern Science& Technology, Appreciation of China’s Traditional Arts & Crafts,China’s Classic Philosophy, and so on.” The students of the Programare required to obtain the following certificates: “Vocational English Test(Level I), Examination for Multimedia Personnel in Short Supply in Shanghai(Intermediate), Cartoonist by Shanghai Labor Bureau (Level III) and they arealso encouraged to get the certificates recognized by International Well-knownVendors. The students of the Programwill be able to use software and instruments to design two and threedimensional cartoons and produce games, develop and enhance their ability tocollect and store video programs and edit films and television programs, workfor dynamic websites, and design and prepare interactive multimedia works sothat they could work in the fields of film and television, games,advertisement, animation, publication and the preparation of multimediasoftware when they have finished their formal schooling.
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